MetaManufacturing Unit 2: Sales & Client Acquisition

Course Overview

Goals

This unit empowers students to effectively market and sell their assets through multiple channels, building sustainable income streams from their creative work. By the end of this unit, students will have listed products on MetaShop, developed marketing strategies, established wholesale client relationships, and created systems for tracking and reinvesting revenue.

Required Tools

• Computer with internet access
• MetaWork account with completed products (from Unit 1)
• Social media accounts (platforms of student’s choice)
• Spreadsheet software (Google Sheets, Microsoft Excel, or similar)
• Email account for business communications
• Blockchain explorer access (for transaction verification)

Course Outline

Week	Topic	Outcome
13	MetaShop D2C Listing	List a product on MetaShop with description, media, price
14	Marketing Your Product	Write product copy, use hashtags, share on social media
15	Finding Wholesale Clients	Research businesses needing designs (e.g., merch stores)
16	Outreach & Proposal Writing	Draft outreach email, quote, and licensing terms
17	Closing a Wholesale Deal	Simulate negotiation and contract signing
18	Revenue Tracking & Reinvestment	Track sales; plan next product using earnings

Comprehensive Unit 2 Overview

MetaManufacturing Unit 2: Sales & Client Acquisition

This unit builds upon the blockchain fundamentals from Unit 0 and the design and IP creation skills from Unit 1, focusing on monetizing digital assets through effective sales and marketing strategies. Students will learn to sell their products directly to consumers, establish wholesale relationships, and create sustainable income streams through the MetaWork platform.

Key Learning Outcomes

By the end of this unit, students will be able to:

• Create optimized product listings that convert browsers into buyers
• Develop targeted marketing strategies across multiple platforms
• Research and identify potential wholesale clients for their products
• Create professional outreach materials and proposals
• Successfully negotiate wholesale deals and licensing terms
• Track sales performance and reinvest earnings for business growth

Unit Structure

This unit consists of six one-hour lessons that progressively build students’ sales and marketing capabilities:

Lesson 13: MetaShop D2C Listing

• Understanding the MetaShop platform
• Creating compelling product descriptions
• Optimizing images for conversion
• Setting strategic pricing
• Enhancing discoverability through search optimization

Lesson 14: Marketing Your Product

• Developing customer personas
• Creating platform-specific marketing content
• Implementing effective hashtag strategies
• Building a content calendar
• Measuring marketing performance

Lesson 15: Finding Wholesale Clients

• Identifying potential wholesale clients
• Researching businesses effectively
• Evaluating client fit
• Building a prospect database
• Prioritizing outreach opportunities

Lesson 16: Outreach & Proposal Writing

• Crafting personalized outreach emails
• Creating professional proposals
• Developing wholesale pricing strategies
• Establishing licensing terms
• Implementing follow-up sequences

Lesson 17: Closing a Wholesale Deal

• Preparing for negotiation
• Handling common client objections
• Understanding contract essentials
• Finalizing agreements professionally
• Maintaining client relationships

Lesson 18: Revenue Tracking & Reinvestment

• Setting up sales tracking systems
• Analyzing performance metrics
• Developing reinvestment strategies
• Diversifying income streams
• Planning for long-term sustainability

Required Resources

For Students:

• Computer with internet access
• MetaWork account with completed products (from Unit 2)
• Social media accounts on relevant platforms
• Spreadsheet software for tracking sales and clients
• Email account for professional communications

Connection to Previous Units

This unit builds directly on the foundations established in Units 1 and 2:

• Unit 0 provided the blockchain fundamentals for understanding the MetaWork platform
• Unit 1 enabled students to create and register valuable digital assets
• Unit 2 now empowers students to monetize those assets through multiple sales channels

By the end of Unit 2, students will have transformed from creators into entrepreneurs with the skills to market, sell, and grow a sustainable business based on their digital assets on the MetaWork platform.